http://www.choosemyplate.gov/
Balancing Calories
● Enjoy your food, but eat less.
● Avoid oversized portions.
Foods to Increase
● Make half your plate fruits and vegetables.
● Make at least half your grains whole grains.
● Switch to fat-free or low-fat (1%) milk.
Foods to Reduce
● Compare sodium in foods like soup, bread, and frozen meals ― and choose the foods with lower numbers.
● Drink water instead of sugary drinks.
Release No. 0226.11
Contact:
USDA Office of Communications (202)720-4623
WASHINGTON, June 2, 2011 – First Lady Michelle Obama and Agriculture Secretary Tom Vilsack today unveiled the federal government's new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices.
MyPlate is a new generation icon with the intent to prompt consumers to think about building a healthy plate at meal times and to seek more information to help them do that by going to www.ChooseMyPlate.gov. The new MyPlate icon emphasizes the fruit, vegetable, grains, protein and dairy food groups. Nutrition, health and consumer advocates applauded the MyPlate icon and reiterated their commitment to improving the health and wellbeing of Americans nationwide.
Nancy Chapman, Executive Director, Soyfoods Association of North America (SANA)
"Now more than ever the 2010 Dietary Guidelines are relevant for all Americans, regardless of age, cultural preferences, or dietary needs. By creating the new food icon, USDA helps all adults and children understand what a healthy plate should look like when they sit down at the dinner table. SANA applauds the Administration for taking another huge step with this practical guidance."
Scott DeFife, Executive Vice President of Policy and Government Affairs for the National Restaurant Association
"The National Restaurant Association applauds the work to create an icon that gives consumers a clearer idea of how to think of their everyday meal options. The industry will continue to play an active role in helping to create an environment that addresses today's healthy living challenges. Much like the upcoming national menu labeling standard, the new food icon will be a useful resource to help inform all Americans' food choices."
Ginny Ehrlich, CEO of the Alliance for a Healthier Generation
"In order to reverse the trend of childhood obesity in the U.S., both parents and kids need accurate, easy to understand information about what constitutes a healthy diet. First Lady Obama has done an excellent job helping parents and kids understand the importance of eating right and staying active, but many Americans still need help understanding how to plan healthy meals. We are pleased that the USDA has seized the opportunity to help consumers better understand the basics of good nutrition and hope that this new icon helps parents make healthier choices for their families."
Wayne T. Gattinella, CEO and President of WebMD
"WebMD fully supports the USDA's new initiatives to encourage healthy food choices for consumers. As an organization founded on the philosophy of empowering consumers with clear, actionable health information, WebMD will leverage its reach to over 90 million consumers to educate them on the USDA's new nutrition icon and guidelines."
James H. Hodges, President, American Meat Institute Foundation
"We are pleased that the new food icon unveiled today, just as the Dietary Guidelines for Americans, 2010, affirms in a clear and simple fashion that protein is a critical component of a balanced, healthy diet. Lean meat and poultry products are some the most nutrient rich foods available, are excellent sources of complete protein, iron and zinc and maintain an excellent nutrition per calorie ratio. AMI will continue to voice support for the premise that a well-balanced diet, proper portion sizes and exercise are keys to overall good health and wellness."
Ric Jurgens, Chairman of the Board and CEO, Hy-Vee, Inc.
"As a company committed to making peoples' lives easier, healthier and happier, we applaud the USDA and the Let's Move! initiative for taking this important step forward in nutrition education. We will do all we can to support the icon's success."
Barbara Byrd Keenan, Executive Vice President for the Institute of Food Technologists
The new Dietary Guidelines set high standards that will require a concerted effort among numerous scientific disciplines to gradually change consumer behavior. This new icon will make it easier for consumers to incorporate the dietary guidelines into their food choices, which will ultimately help improve the health of our country."
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